Cartwheel Expands Uber Direct Integration Globally

Tanya Besedina
Tanya Besedina
Head of Marketing · · 2 min read

Cartwheel’s restaurant delivery management platform is now available with Uber Direct integration in Canada, the UK, and Australia, extending a successful three-year partnership that began in the U.S.

With this expansion, restaurants can streamline delivery operations through Cartwheel while leveraging Uber Direct’s courier network — all without losing control of branding, pricing, or customer data.

Why hybrid delivery matters for restaurants

Today’s guests expect fast, reliable delivery options. According to research from Uber:

  • 75% of consumers expect express delivery
  • 72% are more likely to reorder when it’s available

Cartwheel’s hybrid delivery software gives restaurants two flexible models:

  • Hybrid delivery solution → in-house drivers manage local orders while Uber Direct handles overflow.
  • Outsourced delivery model → Uber Direct provides full delivery coverage.

Unlike traditional delivery marketplaces, this white-label delivery service uses flat-rate fulfillment instead of commission-based pricing. Restaurants keep direct customer relationships while improving margins.

Real-world restaurant delivery results

  • Mr. Jim’s Pizza (U.S.): Reduced delivery times, higher customer satisfaction, and stronger sales. “It’s seamless,” says franchisee Bryce Hamm. “Our drivers handle local orders, Uber Direct covers the rest — all with real-time tracking.”
  • Mandy’s (Canada): One of Canada’s fastest-growing salad chains uses Cartwheel’s restaurant delivery management platform to save 20+ hours of manual work per month. CTO Daniel Wolfe says: “By automating dispatch with Uber Direct, we scaled delivery while keeping full control of the guest experience.”
Case study Mandy's Cartwheel

Where Cartwheel + Uber Direct are live

  • Canada: Fully operational and scaling quickly
  • UK: Integrated and expanding
  • Australia: Rollout in progress with strong demand

Cartwheel CEO Alex Vasilkin explains: “Restaurants need flexible delivery models that adapt to their operations. Our Uber Direct integration provides exactly that — scalable, efficient, and brand-first.”

Uber Direct quote about Cartwheel

How Cartwheel’s delivery software works

Cartwheel integrates directly with leading POS systems. Orders flow automatically into the platform, where an AI-powered auto-dispatch system selects the most efficient delivery method based on:

  • Distance
  • Driver availability
  • Cost efficiency

The result: optimized delivery routing, reduced manual work, and full visibility across all delivery providers.

Key takeaway

Restaurants in the U.S., Canada, UK, and Australia now have access to a scalable delivery management solution that combines Cartwheel’s automation with Uber Direct’s courier network.

With hybrid or outsourced options, POS integration, and commission-free pricing, restaurants can finally meet rising delivery demand while protecting their brand and margins.