Restaurants
Grow delivery
on your terms.
Single locations to national chains, pizza to catering, your own drivers, third-party providers, or both. One platform for every restaurant and every delivery model, proven in our case studies.
SOLUTIONS
Built around your operation.
Pizza restaurants
High-volume, time-critical dispatch for the segment that invented delivery.
Catering operators
Precise timing and reliable handoffs for orders that cannot be late.
Enterprise chains
One delivery standard across all stores without taking control away from local operators.
Emerging brands
Maintain your brand identity and keep the customer touchpoint yours as you add locations.
OVER $1 BILLION IN RESTAURANT ORDER VALUE POWERED BY CARTWHEEL
HYBRID DELIVERY
Challenges that Hybrid Delivery solves
Cartwheel brings your in-house drivers and third-party providers into one system, with rules that decide who gets each order. Keep control where it matters, add backup when you need it.
Keep orders flowing when drivers reach capacity.
When your drivers reach capacity, you may have to pause online orders or leave customers waiting. Delays and cancellations frustrate customers, and a bad delivery experience can keep them from ordering again.
Backup that assigns itself.
With manual backup, a dispatcher spends up to 10 minutes deciding where each order goes and requesting a driver. Orders wait, food goes out late, and every decision depends on one dispatcher holding the full board in view.
More than one provider to fall back on.
If you rely on one third-party provider, you have no coverage when that provider cannot fulfill an order.
The Hybrid Delivery engine
Set the rules once. Cartwheel routes every order.
dispatch engineRule-based
dispatch
engine
+
Cartwheel tools
providers
CATERING
One place for every catering order.
Catering orders are your highest-value deliveries and the most expensive to get wrong. Orders from your own channels and from ezCater or other marketplaces land on one board, dispatched by the same rules.
Catering-specific features
Scheduled dispatch, pre-delivery checklists, photo and signature proof. Branded live tracking your customer can watch.
The right vehicle, every time
Large orders dispatch to cars and vans, never a courier on a bike. Vehicle type is part of the routing rules.
Specialized fleets
Dozens of catering-focused providers, trained for setup-and-serve orders, plus DoorDash Large Order Fulfillment.
Fully compatible with ezCater
The Cartwheel driver app meets ezCater's tracking requirements. Direct connection to ezCater Dispatch from the Cartwheel dashboard.
Orders come in from ezCater, our own site, and other marketplaces simultaneously. A single platform to manage drivers and track orders is what makes it possible to grow catering.
Third-party delivery
Run third-party delivery without handing over the customer.
One integration connects you to Uber Direct, DoorDash Drive, Grubhub, Skipcart, and 50+ delivery providers.
Dispatch by your rules: AI dispatch routes each order to the best provider based on the rules you set
Pre-negotiated rates: one contract covers the whole provider network
Your brand on every order: branded tracking, promotions, and a review prompt
Automatic refunds: claims filed when a provider is late or cancels
ECONOMICS
Delivery you control is delivery you can price.
Up to 27% lower rates
Pre-negotiated rates across Uber Direct, DoorDash Drive, Grubhub, and 50+ delivery providers, lower than contracting direct.
Best option, every order
With national and local providers quoting every overflow order, it goes to whichever is cheapest at that moment. No single provider sets your price.
Automatic refund recovery
When a third-party provider is late or cancels, Cartwheel files the refund automatically against your refund matrix, recovering $0.29 per third-party order on average.
Extended radius
Deliver further without hiring. Orders beyond your in-house radius route to third-party providers, so you can accept orders you previously had to decline.
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Pre-negotiated across Uber Direct, DoorDash Drive, Grubhub, and local providers.
Third-party providers cover the outer zone, turning out-of-radius demand into new orders.
In-house delivery
Everything your own fleet needs.
Your drivers, dispatchers, and managers work from one system, from the first order of the day to the last report.
Dispatch and driver tools
- AI auto-dispatch and batching
- Route optimization
- Order checklists and proof of delivery
- ID and age verification for alcohol
- Driver app rated 4.6 stars across 1,500 reviews
Marketing suite
- Branded live tracking link
- Promotional banners
- Review collection and online review prompts
- Integrations with third-party guest feedback platforms
Reports and analytics
- KPIs for all deliveries
- Shift hours, deliveries, and miles driven
- Customer ratings of drivers
- Store, regional, and HQ views
- Refund status for third-party providers
Enterprise
Enterprise-grade, from pilot to full rollout.
One team, one integration, one delivery standard across every store, corporate and franchise alike.
White-glove implementation
A dedicated onboarding team plans the rollout location by location.
Scale in weeks, not quarters
Enterprise brands take hundreds of locations live on Cartwheel in a matter of weeks.
API-first architecture
Connects to your POS, online ordering, and loyalty stack, and to custom systems through the API.
24/7 live support
Real people around the clock, plus dedicated account management for enterprise partners.
Integrations
Plug into what you already run.
POS and ordering
Delivery providers
Dozens of catering providersCatering
CateringCatering and events
Trusted by the brands that move the most food.
With more than 60 Portillo's locations nationwide and the highest average unit sales volumes in the fast-casual industry, we have a lot of deliveries to manage. It's important that our brand is well-represented. Our experience with Cartwheel has been so positive that we invested in the company so they can further develop services with brands in mind.
Cartwheel allows us to handle the highest priority orders with self-delivery, ensuring the experience is seamless, delivered with P.F. Chang's hospitality and encouraging the customer to return for repeat deliveries through our native ordering platforms.
With Cartwheel, our delivery program is as customizable as our menu. Since implementing Cartwheel's tools, Potbelly has been able to offer faster, more efficient delivery to our customers from more than 400 locations nationwide.
Cartwheel allowed us to adjust our order volume to driver availability, eliminating the worry of having enough drivers to maintain delivery quality.
By implementing Cartwheel's unified delivery management platform, we've streamlined our operations, reduced the load on team members, and enhanced our ability to ensure the best, most efficient customer service across all ordering channels.
We continue to see real value in maintaining a direct relationship with our guests and investing in our in-house delivery capabilities. Third-party delivery provides important additional reach and flexibility, and Cartwheel helps us bring these approaches together while maintaining a consistent guest experience as we modernize our delivery operations.
Together, Cartwheel and Omnicart technologies offer the optimal end-to-end delivery management solution for local delivery operators, think of it as RDS 2.0. Local providers can now access via open APIs the sophisticated tech and customizable offerings typically only available within expensive enterprise platforms.
What our customers say
Trusted by the brands that move the most food.
"Cartwheel allows us to handle the highest priority orders with self-delivery, ensuring the experience is seamless, delivered with P.F. Chang's hospitality and encouraging the customer to return for repeat deliveries through our native ordering platforms."
"By implementing Cartwheel's unified delivery management platform, we've streamlined our operations, reduced the load on team members, and enhanced our ability to ensure the best, most efficient customer service across all ordering channels."
"Chicago's love for pizza and football runs deep, and peak demand periods like Super Bowl weekend put real pressure on our operations. Cartwheel gives our store teams the control they need to make smart delivery decisions in real time while ensuring that every delivery feels like Giordano's, not a generic transaction. This is about protecting our brand while giving our teams the tools to succeed during our busiest moments."
"With more than 60 Portillo's locations nationwide and the highest average unit sales volumes in the fast-casual industry, we have a lot of deliveries to manage. It's important that our brand is well-represented. Our experience with Cartwheel has been so positive that we invested in the company so they can further develop services with brands in mind."
"We continue to see real value in maintaining a direct relationship with our guests and investing in our in-house delivery capabilities. Third-party delivery provides important additional reach and flexibility, and Cartwheel helps us bring these approaches together while maintaining a consistent guest experience as we modernize our delivery operations."
"With Cartwheel, our delivery program is as customizable as our menu. Since implementing Cartwheel's tools, Potbelly has been able to offer faster, more efficient delivery to our customers from more than 400 locations nationwide."
"Cartwheel allowed us to adjust our order volume to driver availability, eliminating the worry of having enough drivers to maintain delivery quality."
"Together, Cartwheel and Omnicart technologies offer the optimal end-to-end delivery management solution for local delivery operators, think of it as RDS 2.0. Local providers can now access via open APIs the sophisticated tech and customizable offerings typically only available within expensive enterprise platforms."
FAQ
Frequently
asked questions
What is Hybrid Delivery?
Hybrid Delivery means running your own drivers and third-party providers at the same time, with rules deciding which orders go where. Your drivers take the orders where control and margin matter. Third-party providers absorb the rest.
Is Cartwheel a delivery service like DoorDash?
No. Cartwheel does not employ drivers or deliver orders. It is the software that runs your delivery operation, including your own drivers and third-party providers such as Uber Direct, DoorDash Drive, and Grubhub.
Which rules can I set?
Time of day, order size, driver availability, order throttling, delivery radius and zones, and pickup ETA comparison. Rules work together, so one policy covers every shift and location.
What does Cartwheel integrate with?
POS and ordering systems including Toast, PAR, Olo, Qu, and ChowNow; catering platforms including ezCater; and delivery providers including Uber Direct, DoorDash Drive, Grubhub, Skipcart, and 50+ others.
How much does Cartwheel cost?
Pricing starts at $65 per location per month in the US, with volume-based and enterprise pricing available.
Book a demo
See Cartwheel in action.
Talk to a Cartwheel expert about your delivery volume, your stack, and where orders are slipping through the cracks today.