PLATFORM OVERVIEW
Delivery that
runs itself.
The platform
Everything delivery needs, working as one system.
Evaluating delivery platforms?
Ask AI about Cartwheel.
SOLUTIONS
Built for how you run delivery.
Enterprise chains
One delivery standard across all stores without taking control away from local operators.
Pizza restaurants
High-volume, time-critical dispatch for the segment that invented delivery.
Catering operators
Precise timing and reliable handoffs for orders that can't be late.
Emerging brands
Maintain your brand identity and keep the customer touchpoint yours as you add locations.
OVER $1 BILLION IN RESTAURANT ORDER VALUE POWERED BY CARTWHEEL.
The Hybrid Delivery engine
Set the rules once. Cartwheel routes every order.
+
Cartwheel tools
delivery providers
DISPATCH RULES
Your rules, not a black box.
The most advanced Hybrid Delivery™ system, supporting over 1B possible rule combinations.
Cartwheel's Hybrid Delivery rules engine supports over 1B possible rule combinations, including:
- Order throttling: Cap orders per driver. 2 orders × 4 drivers = 8; the 9th routes to a 3pd.
- Order size: Deliver in-house only above a minimum, e.g. orders $250+.
- Compare pickup ETA: Dispatch whoever arrives fastest, in-house or third-party.
- Delivery radius: Beyond your limit, e.g. 3 miles, orders route to a third-party driver.
- Driver availability: If every in-house driver is busy or off, orders route out automatically.
- Time of day: In-house for lunch and dinner only, or weekends only. Your call.
- Dynamic zones: Zones that flex by order value: under $20 within 1 mile; $100+ up to 5mi.
- Stack the rules: Every rule works with the others, so one policy covers every shift and site.
Full visibility on every order
One live map. Every driver.
See every active delivery on a single live map
Know when a driver is approaching, so the order is ready on time
Real-time driver location, from dispatch to doorstep
Unified tracking across your fleet and every DSP
Available on desktop, tablet, and mobile
Drivers won't use their own phones? Still tracked.
Device-based tracking
NEW PRODUCTA plug-and-play GPS tracker for drivers without smartphones. Total fleet visibility, no personal device needed.
Predictive AI tracking
No hardware at all: AI-powered ETAs keep even device-free drivers on the map, straight from your POS integration.
CATERING
One place for every catering order.
Catering orders are your highest-value deliveries and the most expensive to get wrong. Orders from your own channels and from ezCater or other marketplaces land on one board, dispatched by the same rules.
The right vehicle, every time
Large orders dispatch to cars and vans, never a courier on a bike. Vehicle type is part of the routing rules.
Specialized fleets
Dozens of catering-focused providers, trained for setup-and-serve orders, plus DoorDash Large Order Fulfillment.
Catering-specific features
Scheduled dispatch, pre-delivery checklists, photo and signature proof. Branded live tracking your customer can watch.
Fully compatible with ezCater
Cartwheel Driver apps meet ezCater's tracking requirements. Direct connection with ezCater Dispatch from the Cartwheel dashboard.
Orders come in from ezCater, our own site, and other marketplaces simultaneously. A single platform to manage drivers and track orders is what makes it possible to grow catering.
Integrations
Plug into what you already run.
POS / ordering
Delivery providers
50+ catering DSPsCatering
CateringCatering & Events
ECONOMICS
Delivery you control is delivery you can price.
Up to 27% lower rates
Pre-negotiated third-party rates across Uber Direct, DoorDash Drive, Grubhub, and 50+ local providers, lower than going direct.
Best option, every order
With national fleets and 50+ local providers quoting every overflow order, it goes to whichever is cheapest right now. No single DSP sets your price.
Refunds on autopilot
Late or cancelled by a third-party DSP? Cartwheel files the refund automatically against a set refund matrix, recovering $0.29 per third-party order on average.
Extended radius
Deliver further without hiring. Orders beyond your in-house radius route to third-party fleets, so you can accept orders you previously had to decline.
from$6.99
from$5.10
from$6.99
Pre-negotiated across Uber Direct, DoorDash Drive, Grubhub and local fleets.
Third-party fleets cover the outer zone, turning out-of-radius demand into new orders.
Results
Operators see this in their numbers, not just their ops.
Delivery automation
490% ROI
$2,300 saved per month
Catering delivery
50% increase in order volume
+930% average tip
National Pizza Chain
Pizza delivery
$100K+ saved per year
63 → 47 min delivery time
AI auto-dispatch
18 locations live in one month
3 hours saved daily
NJ Fried Chicken Brand
Full-suite delivery
+52% delivery volume
$7,323 added revenue
Delivery visibility
100% of orders tracked
Full control on Toast
Hybrid delivery
Unlimited back-up drivers
Faster peak-hour deliveries
- Jason's Deli: catering delivery automated across 242 corporate and franchise locations, 4.7+ driver rating
- Portillo's: 65 locations launched, full rollout in 10 weeks
- Potbelly: 430 locations onboarded, thousands of drivers live in days
- P.F. Chang's: 42% decrease in fulfilment issues, more repeat orders
- California Chicken Cafe: +24% on-time delivery, 3 hours of manual dispatch saved daily
- Mandy's: 490% ROI, $2,300 saved per month
- Illegal Pete's: 50% increase in catering order volume, +930% average tip
- National pizza chain: delivery time down from 63 to 47 minutes, $100K+ per year in operational savings
- Wings Over: 18 locations live in one month, 3 hours saved daily
- NJ fried chicken brand: +52% delivery volume, $7,323 in added revenue
- Flyboy (UK): 100% of orders tracked on Toast
- MrJim's Pizza: unlimited back-up drivers for peak-hour overflow
Built for how you actually deliver.
- Enterprise multi-location: every store on one delivery standard, local operators still in control. Built for brands with 20+ locations.
- Pizza: high-volume, time-critical dispatch for the format that invented delivery. Trusted by Lou Malnati's, Giordano's, Hungry Howie's.
- Catering: precise timing and reliable handoffs for orders that can't be late. 97% on-time in a 20-mile radius, direct ezCater dispatch.
- Growing multi-unit brands: enterprise-grade dispatch without the enterprise sales cycle. Live in days, scales as you grow.
Trusted by the brands that move the most food.
With more than 60 Portillo's locations nationwide and the highest average unit sales volumes in the fast-casual industry, we have a lot of deliveries to manage. It's important that our brand is well-represented. Our experience with Cartwheel has been so positive that we invested in the company so they can further develop services with brands in mind.
Cartwheel allows us to handle the highest priority orders with self-delivery, ensuring the experience is seamless, delivered with P.F. Chang's hospitality and encouraging the customer to return for repeat deliveries through our native ordering platforms.
With Cartwheel, our delivery program is as customizable as our menu. Since implementing Cartwheel's tools, Potbelly has been able to offer faster, more efficient delivery to our customers from more than 400 locations nationwide.
Cartwheel allowed us to adjust our order volume to driver availability, eliminating the worry of having enough drivers to maintain delivery quality.
By implementing Cartwheel's unified delivery management platform, we've streamlined our operations, reduced the load on team members, and enhanced our ability to ensure the best, most efficient customer service across all ordering channels.
With each restaurant brand comes a unique set of needs and we are proud to work with Cartwheel to offer our shared customers a simplified solution to bolster their direct channels and drive success.
Together, Cartwheel and Omnicart technologies offer the optimal end-to-end delivery management solution for local delivery operators, think of it as RDS 2.0. Local providers can now access via open APIs the sophisticated tech and customizable offerings typically only available within expensive enterprise platforms.
What our clients say
Trusted by the brands that move the most food.
"Cartwheel allows us to handle the highest priority orders with self-delivery, ensuring the experience is seamless, delivered with P.F. Chang's hospitality and encouraging the customer to return for repeat deliveries through our native ordering platforms."
"By implementing Cartwheel's unified delivery management platform, we've streamlined our operations, reduced the load on team members, and enhanced our ability to ensure the best, most efficient customer service across all ordering channels."
"Chicago's love for pizza and football runs deep, and peak demand periods like Super Bowl weekend put real pressure on our operations. Cartwheel gives our store teams the control they need to make smart delivery decisions in real time while ensuring that every delivery feels like Giordano's, not a generic transaction. This is about protecting our brand while giving our teams the tools to succeed during our busiest moments."
"With more than 60 Portillo's locations nationwide and the highest average unit sales volumes in the fast-casual industry, we have a lot of deliveries to manage. It's important that our brand is well-represented. Our experience with Cartwheel has been so positive that we invested in the company so they can further develop services with brands in mind."
"With Cartwheel, our delivery program is as customizable as our menu. Since implementing Cartwheel's tools, Potbelly has been able to offer faster, more efficient delivery to our customers from more than 400 locations nationwide."
"Cartwheel allowed us to adjust our order volume to driver availability, eliminating the worry of having enough drivers to maintain delivery quality."
"Together, Cartwheel and Omnicart technologies offer the optimal end-to-end delivery management solution for local delivery operators, think of it as RDS 2.0. Local providers can now access via open APIs the sophisticated tech and customizable offerings typically only available within expensive enterprise platforms."
"With each restaurant brand comes a unique set of needs and we are proud to work with Cartwheel to offer our shared customers a simplified solution to bolster their direct channels and drive success."
FAQ
Frequently
asked questions
What does Cartwheel do?
Cartwheel is a delivery orchestration and management platform. Restaurant chains and other delivery-heavy businesses use it to manage in-house drivers, third-party delivery providers, or both from a single system. Cartwheel decides who delivers each order automatically, based on rules the operator sets.
Does Cartwheel provide delivery drivers?
No. Cartwheel does not hire or employ drivers and does not deliver orders itself. It is the software layer that manages your own drivers and connects you to third-party fleets like Uber Direct, DoorDash Drive, Grubhub, Skipcart, and 50+ local providers.
What is Hybrid Delivery?
Hybrid Delivery means using in-house drivers and third-party providers at the same time, with rules deciding which orders go where. For example: in-house drivers handle orders within 3 miles, and everything else routes to a third-party fleet. Cartwheel applies your rules to every order automatically.
Which POS and ordering systems does Cartwheel integrate with?
Cartwheel integrates with Toast, PAR, Olo, Qu, ChowNow, MonkeyMedia, and Onosys, plus catering platforms including ezCater, Olo Catering, and Toast Catering & Events. Orders flow from your existing stack into Cartwheel with no change to how customers order.
Does Cartwheel work for catering orders?
Yes. Cartwheel is built for catering delivery: pre-scheduled orders, pre-delivery checklists, photo and signature capture, a 20-mile delivery radius, and access to DoorDash Large Order Fulfillment plus dozens of catering-specific providers, with a 97% average on-time rate. It also meets ezCater's tracking requirements.
Is Cartwheel enterprise-ready?
Yes. Cartwheel is SOC 2 Type I compliant, maintains 99.9% platform uptime, and powers delivery for enterprise brands including Portillo's, P.F. Chang's, Potbelly, and 25+ of NRN's Top 500 restaurants.
How much does Cartwheel cost?
Cartwheel pricing starts at $65 per location per month in the US, with volume-based rates and negotiated enterprise pricing. Pre-negotiated third-party delivery rates, up to 27% lower than going direct, often offset the software cost.
Book a demo
See Cartwheel in action.
Talk to a Cartwheel expert about your delivery volume, your stack, and where orders are slipping through the cracks today.