Case study · Hybrid delivery
Hybrid delivery optimization: how Wings Over onboarded 18 locations in one month with Cartwheel
By pairing in-house drivers with DoorDash overflow on Toast and Cartwheel, Wings Over rolled out 18 corporate and franchise locations in a single month, saving 3 hours a day.
About Wings Over
Wings Over is a fast-growing chicken wing brand with 18 corporate and franchise locations across the USA. Rapid expansion meant delivery had to scale just as fast, across stores that each ran a little differently.
The challenge
Balancing in-house drivers with overflow.
Wings Over wanted to keep the cost and control of its own drivers, but demand spikes regularly outran in-house capacity. Without a reliable overflow, stores faced late orders or turned delivery away, and every new location added more of this to manage by hand.
Onboarding 18 locations quickly, each with its own driver mix, was impossible without a system to tie it all together.
The solution
Toast, DoorDash, and Cartwheel together.
With Cartwheel connecting Toast and DoorDash Drive, Wings Over ran a hybrid model: in-house drivers first, third-party overflow automatically. Three capabilities made the rollout fast.
Rapid onboarding
18 corporate and franchise locations live in a single month, each configured to its own setup.
In-house + overflow
In-house drivers handle demand first; DoorDash Drive absorbs overflow automatically at peak.
Toast integration
Orders flow straight from Toast into dispatch, no manual entry, no double-handling.
Automating the handoff between in-house and third-party drivers is what saved the time. Store teams stopped juggling delivery by hand and got back about three hours a day, even as the footprint grew.
18 locations live in a month and 3 hours saved every day.
Key results
What Wings Over gained with hybrid delivery on Cartwheel.
The outcome
Growth without the delivery headache.
Wings Over scaled delivery as fast as it opened stores. Toast, DoorDash Drive, and Cartwheel work as one system, so in-house drivers stay busy, overflow is covered, and each new location is live in days rather than weeks.
The three hours saved every day is time store teams now spend on food and guests instead of chasing deliveries.