Case study · Multi-courier delivery
LA Premium Butchery grew delivery revenue 68% with a multi-courier strategy
Up to 8 miles
8 to 10 miles
10 to 20 miles
Catering · $300+ value
About the company
LA Premium Butchery is a local butcher specializing in pasture-raised meats. To grow without sacrificing freshness, the team wanted to offer delivery across a much wider radius while keeping delivery fees manageable for customers.
The challenge: wider delivery without higher costs
The butchery needed a cost-effective way to offer delivery up to 20 miles, ensuring freshness while keeping fees manageable. A single courier couldn’t cover that range affordably: short hops and long hauls have very different economics.
The constraint was clear: with one delivery option, the butchery could either keep fees reasonable on short orders or reach distant customers, but not both. Expanding the radius profitably meant matching each order to the right courier.
The solution: a multi-courier strategy by distance and value
Cartwheel’s multi-courier strategy optimized deliveries based on distance and order value, routing each order to the most cost-effective provider. Three tiers did the heavy lifting:
The combination is what made it work. Matching each order to the right courier by distance and value let the butchery extend its radius to 20 miles without blowing up delivery fees, turning reach into revenue rather than cost.
Cartwheel’s multi-courier strategy let us expand our delivery radius to 20 miles while keeping fees manageable, increasing revenue by 68% through expanded reach.
Results: more reach, more revenue
Quarterly order volume and revenue by distance.
| Quarterly order volume | Revenue | Comment |
|---|---|---|
| Short-distance orders (0–8 miles): 102 | $9,134 | Revenue with original settings |
| Long-distance orders (8–20 miles): 46 | $6,217 | Expanded reach with DoorDash and Courial |
| Net new revenue | +$6,217 | Added per quarter from expanded radius |
*Based on the quarterly results with Cartwheel’s multi-courier strategy.
The outcome: reach that pays for itself
The headline is the 68% revenue increase, but the mechanism is what matters. By matching each order to the most cost-effective courier, the butchery extended its delivery radius to 20 miles without passing higher fees to customers.
The clearest signal is in the numbers: 46 long-distance orders the butchery simply couldn’t have served before added $6,217 in revenue in a single quarter. Expanded reach turned into new sales rather than new cost, and freshness held across the wider radius.
