Case study · Multi-courier delivery
How a premium LA butchery grew delivery revenue 68%
A multi-courier strategy matched every order to the most cost-effective courier by distance and value, extending the delivery radius to 20 miles without raising fees.
About the company
A premium Los Angeles butchery known for local, pasture-raised meats. To grow without sacrificing freshness, the team wanted to offer delivery across a much wider radius while keeping delivery fees manageable for customers.
The challenge
Wider delivery without higher costs.
The butchery needed a cost-effective way to offer delivery up to 20 miles, ensuring freshness while keeping fees manageable. A single courier couldn’t cover that range affordably: short hops and long hauls have very different economics.
The constraint was clear. With one delivery option, the butchery could either keep fees reasonable on short orders or reach distant customers, but not both. Expanding the radius profitably meant matching each order to the right courier.
The solution
A multi-courier strategy by distance and value.
Cartwheel’s multi-courier strategy optimized deliveries based on distance and order value, routing each order to the most cost-effective provider. Three tiers did the heavy lifting.
Uber Direct
Short-distance orders route to Uber Direct, keeping fast local deliveries affordable.
DoorDash & Courial
Mid and long-range orders route to DoorDash Drive (8 to 10 mi) and Courial (10 to 20 mi) for extended reach.
DoorDash Catering
High-value catering orders route to DoorDash Catering, matching big orders to the right service.
The combination is what made it work. Matching each order to the right courier by distance and value let the butchery extend its radius to 20 miles without blowing up delivery fees, turning reach into revenue rather than cost.
Cartwheel’s multi-courier strategy let us expand our delivery radius to 20 miles while keeping fees manageable, increasing revenue by 68% through expanded reach.
Results: more reach, more revenue
Quarterly order volume and revenue by distance.
Based on the quarterly results with Cartwheel’s multi-courier strategy.
The outcome
Reach that pays for itself.
The headline is the 68% revenue increase, but the mechanism is what matters. By matching each order to the most cost-effective courier, the butchery extended its delivery radius to 20 miles without passing higher fees to customers.
The clearest signal is in the numbers: 46 long-distance orders the butchery simply couldn’t have served before added $6,217 in revenue in a single quarter. Expanded reach turned into new sales rather than new cost, and freshness held across the wider radius.