What Catering Guests Expect from Delivery Tracking
95% of catering orderers want tracking on every order. What guests expect from catering delivery tracking, and how Mo' Bettahs delivers it with its own drivers and Cartwheel.
Catering guests now expect to see where their order is at every stage. According to ezCater’s Catering Insights Report, 95% of catering orderers want delivery tracking updates on all of their catering orders. Mo’ Bettahs, the Hawaiian-style fast-casual brand with more than 50 locations, meets that expectation with its own drivers and Cartwheel’s branded tracking.
What the research shows
| Finding | Share of catering orderers |
|---|---|
| Want tracking updates on all catering orders | 95% |
| Feel less stress when tracking updates are available | 91% |
| Do not need to contact the restaurant when tracking is provided | 76% |
The last figure matters to operators as much as guests. Every status call a store avoids is time returned to the team during a catering rush.
Why tracking carries more weight in catering
The person who orders catering is usually ordering for a group, and is accountable for the food arriving before a meeting or event begins. A standard delivery that runs ten minutes late is an inconvenience. A catering order that runs ten minutes late with no update puts the orderer in front of their colleagues without an answer.
Tracking replaces that uncertainty with information. It also protects the brand, because the guest can see the order moving rather than assuming it has been forgotten.
What good catering tracking includes
- Live driver location from the store to the drop-off point
- Clear status updates when a driver is assigned, en route and delivered
- An arrival time that updates as the delivery progresses
- A tracking page in the restaurant’s own branding, not a generic courier page
How Mo’ Bettahs runs catering delivery
Mo’ Bettahs delivers catering with its own drivers. Drivers use Cartwheel’s mobile driver app, and AI-powered auto-dispatch assigns each order to an available driver. On orders placed through Mo’ Bettahs’ own catering channel, guests follow the delivery on a real-time tracking page branded to Mo’ Bettahs.
The brand treats catering as a growth channel, and delivery quality as part of hospitality.
“Cartwheel helps us grow this channel by ensuring an outstanding delivery experience.”
John Konyn, COO, Mo’ Bettahs
Frequently asked questions
Do catering customers expect delivery tracking?
Yes. According to ezCater’s Catering Insights Report, 95% of catering orderers want tracking updates on all of their catering orders.
Does Mo’ Bettahs use its own drivers for catering?
Yes. Mo’ Bettahs delivers catering with in-house drivers who use Cartwheel’s driver app, with orders assigned by auto-dispatch.
What is a branded tracking page?
It is a live delivery tracking page that carries the restaurant’s own branding, so the guest stays in the brand’s experience from order to arrival.
To add branded tracking to a catering program, book a demo with Cartwheel.