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Benefits of Self-Delivery, Including Improved Customer Experience and Retention, Outweigh Costs

LOS ANGELES, October 28, 2021Cartwheel, an on-demand delivery management platform for restaurants and retailers, announced today that it has been selected as the self-delivery platform of choice for P.F. Chang’s restaurants nationwide. Following a pilot program, the partnership has rolled out at more than 100 P.F. Chang’s locations.

P.F. Chang’s saw a rapid increase in demand for delivery at the outset of the pandemic. The company is committed to providing a personalized experience for guests, and having previously managed catering deliveries in-house, recognized the positive impact self-delivery has on the holistic customer experience. Following the pilot program, P.F. Chang’s recognized that the benefits of self-delivery far outweighed the cost of implementation.

“The customer experience is paramount to P.F. Chang’s, and we aim to provide the same level of service via delivery that we would for our guests who dine in with us,” said Candice Barnett, Vice President of Off-Premises Dining, P.F. Chang’s. “Cartwheel allows us to handle the highest priority orders with self-delivery, ensuring the experience is seamless, delivered with P.F.Chang’s Hospitality and encouraging the customer to return for repeat deliveries, through our native ordering platforms.”

Cartwheel offers restaurants and retailers a hybrid delivery model, allowing brands to launch a self-delivery program alongside their third-party partners. With Cartwheel, brands are able to self-select certain orders – often those that are high-value or priority – for self-delivery and outsource the rest to third-party delivery services. This model leads to customer loyalty and retention, while also providing restaurants with a hedge against the rising costs of outsourcing.

“Outsourcing delivery, while convenient, will only get more expensive as demand continues to increase, and the customer experience depends not only on the third party and its practices, but on the individual driver as well, said Alex Vasilkin, co-founder and CEO, Cartwheel. “Self-delivery from Cartwheel helps restaurants safeguard against price increases from outsourced delivery partners while strengthening brand loyalty, and we’re proud to power this offering for P.F. Chang’s.”

Cartwheel’s turnkey offering includes an easy-to-use driver app, sophisticated dispatch tools for managers, and user-friendly customer interaction functionality. Cartwheel also offers a seamless integration with Olo (NYSE: OLO), a leading on-demand commerce platform with a network of more than 400 restaurant brands, providing shared customers a simplified solution to bolster their direct channels and drive success.

To date, Cartwheel has powered deliveries for top brands including Portillo’s (also a Cartwheel investor), Tacos 4 Life, Charleys Philly Steaks, and more.


About Cartwheel

Cartwheel (formerly GR Dispatch) is an on-demand delivery management platform for restaurants and beyond. The company was founded in 2012 as a delivery restaurant. After it quickly grew to become one of the most popular delivery operations in Los Angeles, the founders decided to focus solely on the delivery outsourcing business. When the team realized there was no software solution to meet all of their needs, they decided to build it themselves. Cartwheel offers turnkey solutions for in-house delivery operations, including an easy-to-use driver app, sophisticated dispatch tools for managers, and user-friendly customer interaction functionality. Cartwheel is also partnered with Olo and its network of restaurants nationwide. The company is headquartered in Los Angeles. For more information, visit

About P.F. Chang’s

Founded in 1993 by Philip Chiang and Paul Fleming, P.F. Chang’s is the first internationally recognized multi-unit casual dining restaurant concept to honor and celebrate the 2,000-year-old tradition of wok cooking as the center of the guest experience. Since inception, P.F. Chang’s chefs have been hand-rolling dim sum, hand chopping and slicing all vegetables and meats, scratch cooking sauces and wok-cooking each dish, every day in every restaurant. P.F. Chang’s scratch menu highlights its wholesome, made-to-order-cooking approach and introduces new dishes and drinks for lunch, happy hour and dinner. Today, P.F. Chang’s has more than 300 restaurants around the world including 25 countries and U.S. airport locations. For more P.F. Chang’s news, visit and follow us on Facebook, Twitter and Instagram @pfchangs.

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