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LOS ANGELES, May 19, 2023 — Cartwheel, the leading on-demand delivery management platform for restaurants, retailers, couriers, and more, proudly announces its latest collaboration with Square, the globally trusted software, payments, and hardware company. This strategic alliance marks a significant milestone as it expands Cartwheel’s Hybrid Delivery solutions to millions of sellers leveraging the Square platform.

The groundbreaking Hybrid Delivery model from Cartwheel empowers restaurants and businesses to seamlessly manage in-house delivery programs alongside their third-party partners. Leveraging Cartwheel’s technology, businesses can easily establish custom, automatic rules based on order value, distance, driver availability, and other criteria to effortlessly route certain orders for self-delivery and redirect the remainder to third-party services.

Bryan Solar, Head of Restaurants at Square, emphasized the importance of higher-margin delivery in today’s restaurant industry. He stated, “Cartwheel’s technology makes it easy for merchants to adopt and manage delivery, whether that be via in-house or outsourced drivers. Creating higher margin delivery has become critical to the success of restaurants. Square is excited to have Cartwheel be one of the first companies to access Square’s updated delivery API. We know it’s critical to our Sellers, and we believe Cartwheel is among the best in the market to give our Sellers the flexibility, control, and, more importantly, economics that restaurants need to succeed.”

For businesses opting to outsource deliveries, Cartwheel provides access to a white-labeled network of drivers to handle overflow capacity during peak demand periods. When an in-house fleet is fully occupied, Cartwheel seamlessly taps into outsourced driver fleets, matching supply with individual business needs, and providing operators with additional capacity precisely when required. Cartwheel’s delivery interface further enhances the customer experience by offering customized, branded order tracking screens and promotional banners, creating a seamless, in-house-like ordering experience for outsourced deliveries.

Alex Vasilkin, co-founder and CEO of Cartwheel, expressed excitement about the Square partnership, stating, “This collaboration with Square brings Hybrid Delivery to new merchants and markets nationwide. Nearly every business can benefit from a delivery program, and we’re thrilled to extend delivery management offerings to businesses everywhere.”

To date, Cartwheel has successfully powered deliveries for top brands, including Portillo’s ($PTLO) (also a Cartwheel investor), P.F. Chang’s, Potbelly, and many more.

About Cartwheel

Cartwheel is the premier on-demand delivery management platform catering to restaurants and various industries. Originally founded in 2012 as a delivery restaurant, Cartwheel quickly rose to prominence as one of Los Angeles’ most sought-after delivery operations. Focusing solely on delivery outsourcing, the company recognized the need for comprehensive software solutions and built its own. Cartwheel provides turnkey solutions for in-house delivery operations, featuring an intuitive driver app, sophisticated dispatch tools for managers, and user-friendly customer interaction functionality. Additionally, Cartwheel is partnered with Olo and its extensive network of restaurants nationwide. The company’s headquarters are located in Los Angeles. For more information, please visit or explore the partnership at

About Square

Square is a globally trusted software, payments, and hardware company that empowers businesses of all sizes. With a focus on simplifying complex tasks and providing seamless solutions, Square enables sellers to efficiently manage their operations and enhance customer experiences. Through innovative technologies and dedicated support, Square continues to drive growth and success for millions of businesses worldwide. For more information about Square and its comprehensive suite of services, please visit

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